📈 Digital Marketing Calculator - ROI Analysis, Campaign Budgeting & Performance Metrics

💰 Digital Marketing ROI Analysis

📊 Campaign Type:

🎯 PPC Search Ads 🖼️ Display Advertising 📱 Social Media Ads 📧 Email Marketing 📝 Content Marketing 👑 Influencer Marketing 🔍 SEO/Organic

💰 Campaign Investment

💰 Total Campaign Budget:
📅 Campaign Duration (days):
💰 Daily Budget:
👥 Staff/Agency Costs:
🛠️ Tools & Software:
🎨 Creative Production:

📊 Campaign Performance

👁️ Total Impressions:
👆 Total Clicks:
🔄 Total Conversions:
💰 Average Order Value:
📊 Customer Lifetime Value:
📊 Repeat Purchase Rate (%):	%

🎯 Advanced Metrics

📊 Attribution Model:	Last Click First Click Linear Time Decay Position Based
📊 Conversion Window (days):	1 Day 7 Days 14 Days 30 Days 60 Days 90 Days
📊 Brand Awareness Lift (%):	%
📊 Market Share Impact (%):	%

📈 Digital Marketing ROI Benchmarks

Channel	Average ROI	CTR Range	Conversion Rate	CPC Range
Google Search Ads	200-800%	2-5%	2-5%	$1-$10
Facebook Ads	150-400%	0.8-1.5%	1-3%	$0.50-$3
Email Marketing	3600-4200%	15-25%	2-5%	$0.01-$0.10
Display Ads	100-300%	0.3-0.8%	0.5-1%	$0.30-$2
LinkedIn Ads	200-600%	0.4-0.8%	2-6%	$3-$15
YouTube Ads	150-500%	0.5-2%	1-3%	$0.10-$1

🎯 Campaign Performance Benchmarks

Industry	Avg CTR	Avg Conversion Rate	Avg CPC	Avg AOV
E-commerce	1.5-3%	2-4%	$0.50-$2	$50-$150
SaaS/Technology	2-4%	3-7%	$2-$8	$100-$500
Financial Services	1-2%	5-10%	$3-$15	$200-$1000
Healthcare	1.5-3%	3-8%	$2-$10	$150-$800
Real Estate	1-2%	2-5%	$1-$5	$5000-$50000
Education	2-4%	5-15%	$1-$6	$100-$2000

📈 Campaign Type Presets

🛒 E-commerce PPC 💻 SaaS Lead Gen 🏪 Local Business

💼 B2B LinkedIn 🎯 Brand Awareness 📱 Mobile App

🎯 PPC Campaign Calculator

📊 PPC Platform:

Google Ads Microsoft Ads (Bing) Facebook Ads LinkedIn Ads Amazon Ads YouTube Ads

🎯 Campaign Setup

📊 Campaign Objective:	Sales/Conversions Lead Generation Website Traffic Brand Awareness App Installs Video Views
🎯 Target Audience Size:
📊 Keyword Competition:	Low Competition Medium Competition High Competition Very High Competition
📊 Quality Score (1-10):

💰 Bidding & Budget

📊 Bidding Strategy:	Manual CPC Enhanced CPC Maximize Clicks Target CPA Target ROAS Maximize Conversions
💰 Max CPC Bid:
💰 Target CPA:
📊 Target ROAS (%):	%
📅 Ad Schedule Adjustment:	No Adjustment +10% Peak Hours +20% Peak Hours +30% Peak Hours -20% Off Hours

📊 Expected Performance

👁️ Expected Impressions/Day:
📊 Expected CTR (%):	%
📊 Expected Conversion Rate (%):	%
💰 Landing Page Conversion Rate (%):	%

🎯 PPC Platform Comparison

Platform	Avg CPC	Avg CTR	Avg Conv Rate	Best For
Google Search	$1-$10	2-5%	2-5%	High-intent searches
Google Display	$0.30-$2	0.3-0.8%	0.5-1%	Brand awareness, remarketing
Facebook/Instagram	$0.50-$3	0.8-1.5%	1-3%	B2C, visual products
LinkedIn	$3-$15	0.4-0.8%	2-6%	B2B, professional services
Microsoft Ads	$1-$8	2-4%	2-4%	Older demographics, B2B
YouTube	$0.10-$1	0.5-2%	1-3%	Video content, brand awareness

📊 Quality Score Impact

Quality Score	CPC Impact	Ad Rank Impact	Impression Share	Optimization Tips
1-3 (Poor)	+50% to +400%	Very Low	10-30%	Improve relevance, landing page
4-6 (Average)	+25% to -25%	Average	40-70%	Optimize keywords, ad copy
7-8 (Good)	-16% to -28%	High	70-90%	Fine-tune targeting, extensions
9-10 (Excellent)	-30% to -50%	Very High	85-95%	Maintain performance, test new ads

📱 Social Media Marketing Calculator

📊 Platform Focus:

Facebook Instagram Twitter/X LinkedIn TikTok YouTube Pinterest

📊 Account Metrics

👥 Current Followers:
📈 Monthly Follower Growth:
📊 Average Reach per Post:
👁️ Average Impressions per Post:
📊 Posts per Week:

💬 Engagement Metrics

❤️ Average Likes per Post:
💬 Average Comments per Post:
🔄 Average Shares per Post:
💾 Average Saves per Post:
👆 Average Link Clicks per Post:

💰 Social Media Investment

💰 Monthly Ad Spend:
👥 Content Creation Costs:
🛠️ Social Media Tools:
👑 Influencer Partnerships:
⏰ Time Investment (hours/week):
💰 Hourly Rate (for time valuation):

📊 Social Media Platform Benchmarks

Platform	Avg Engagement Rate	Best Post Times	Optimal Frequency	Content Types
Facebook	0.9-1.5%	9AM, 1-3PM	1-2 posts/day	Videos, images, links
Instagram	1.2-3.5%	11AM-1PM, 7-9PM	1-2 posts/day	Photos, stories, reels
Twitter/X	0.5-1%	9AM, 12-3PM	3-5 tweets/day	Text, images, threads
LinkedIn	2-5%	8-10AM, 12PM, 5-6PM	1 post/day	Articles, industry news
TikTok	5-15%	6-10AM, 7-9PM	1-4 videos/day	Short videos, trends
YouTube	1-3%	2-4PM, 8-11PM	1-3 videos/week	Long-form videos

📊 Engagement Rate Benchmarks by Industry

Industry	Facebook	Instagram	Twitter	LinkedIn
Fashion & Beauty	1.2%	4.2%	0.8%	2.1%
Food & Beverage	1.8%	3.8%	1.2%	2.8%
Technology	0.8%	1.5%	0.6%	3.2%
Healthcare	1.1%	2.1%	0.7%	2.5%
Finance	0.6%	1.2%	0.4%	2.8%
Education	1.5%	2.8%	1.1%	4.1%